Andy McCotter-Bicknell – CXL – Competitive Intel & Market Research

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

By Andy McCotter-Bicknell,

Senior Product Marketing Manager @ ZoomInfo

Course length: 1h 24min

Product Marketers have their hands full. Making sure that each responsibility is given the attention it deserves is no easy task. But all too often, we see competitive intelligence getting deprioritized when businesses can’t afford it – because it’s hard to see results.

When done correctly though, competitive intelligence can have an immense impact on a business. And it’s not uncommon to see leaders of competitive programs celebrated by sales, product, marketing, and leadership teams alike.

After taking this course you’ll…
Understand how to gather up-to-date information on your competitors.
How to conduct an effective win/loss program.
How to collaborate with marketing to establish proactive competitive displacement campaigns.
How to get a seat at the table for strategic company initiatives.
This course is essential for you if…
You work at a startup and are an underdog in your industry.
You want to increase your visibility within your organization.
You’re a Product Marketer in pursuit of rounding out your expertise of the function.
This course is NOT for you if…
You are unorganized. Competitive intelligence requires you to evaluate dozens of vendors, and maintain multiple internal systems.
You don’t work well under pressure. Competitive pressure can be very intense.
You already have an established and effective competitive intelligence program.
Sales Page: https://cxl.com/institute/online-course/competitive-intelligence/